Email Marketing

What is Email Marketing?
Email marketing increases the speed and effectiveness of delivering your brand message to the right people.

Through the use of legal opt-in mailing lists Moov2 can help you
• target your optimal target client base
• source legal opt-in mailing lists
• develop stunning appropriately branded email templates
• execute your email campaign
• monitor performance
• and report upon the return on investment (ROI) for your email marketing campaign.

What are the benefits of Email Marketing over other mediums?
The most important business benefits of this aspect of online marketing is the speed and convienience of the delivery of your message, to the right people, at the right time. No longer is it necessary for you to wait for lengthy design and print runs before embarking on a costly direct mailing campaign. Using email promotes your business and the receipient has the ability to conveniently visit your website for more information. The message is delivered almost instantaneously and costs significantly less than sending your promotional literature via regular post. A well strucutred email marketing campaign has a higher likelihood of converting recipients to paying customers and:

• Reduces costs
• Improves delivery speed
• Improves sales conversion / lead times
• Increased read rates
• Almost immediate generation of traffic to your website
• Higher propensity to buy over standard mail shots

What About Spam?
Moov2 help you to avoid being considered a "spammer". We only work with legitimate companies and employ best practices to ensure that our clients messages are only delivered to receipients who have opted-in to a mailing list. Inline with privacy laws we offer all subscribers the ability to instantly remove themselves from the email marketing database, and we always offer easy access to our clients' privacy and data protection notices. These elements help build credibility and reduce the likelihood that you will be considered as a "spammer."

Email Marketing Mailing Lists
We can help our clients source the best opt-in email mailing lists from a wide variety of email database providers. Our expertise in database analysis and segmentation allows us to develop campaigns that mean your message is delivered in the right format, to the right people, minimising inefficiencies in your budgeted spend and maximising return on investment (ROI). We can clean your current client database or source completley new datasets targeted at your campaign objectives

What does a Moov2 Email Marketing Campaign Consist of?
We DON'T just buy a mailing list and send thousands of emails! We sit down with you and assess your business requirements, we devise and plan of action and we implment it. At all times montitoring performance to maximise return on investment (ROI). We will:

• Hold a requirements definition workshop
• Investigate your target email marketing audience
• Analyse any customer data that you hold internally
• Source suitable email databases
• Segment and clean your data
• Design stunning email templates
• Carry out test mailings
• Execute your email sends on your behalf
• Handle registrations and un-subscribers
• Monitor and report on progress, bounce backs, click throughs and email marketing campaign return on investment (ROI)
• Provide you with management information
• Review campaign successes and suggest improvements

Need help getting your message across? Call Moov2 on 01202 398 380 or email info@moov2.com for our professional advice.