Search Engine Optimisation
What is Search Engine Optimisation (SEO)?
Simply put, Search Engine Optimisation (SEO) is a three step approach to get your website ranked highly in the search engine listings when your potential customers enter keywords and phrases related to your business.
Search Engine Marketeers (SEM)
There are many agencies out there that claim to know how to perform search engine optimisation for high search engine rankings, but few take a structured business approach to achieve this. The world of search engine marketing is evolving continuously, requiring qualified search engine optimisation consultants to keep up to date with the latest tools and practices as well as maintaining a watchful eye on the ever changing algorithms used by search engines to index, score and rank the websites in their listings.
Beware!
Beware of disreputable agencies offering overnight top place rankings, there is no quick fix. Using such an organisation will end up costing you more in long run when it’s realised that they have failed to deliver and/or in some cases have caused your site to be black listed from the search engines for using bad practices. Moov2 use only best practice in the execution of our search engine optimisation.
The 3 stages to an SEO Project:
SEO Stage 1: Define Current Site Position:
The first step in any successful search engine marketing plan is to identify how your site is performing currently (assuming your site is already built) and identify your target market, keywords / phrases, and their density in your site’s current content.
In parallel to this we analyse your site for conformance to technical standards and accessibility guidelines. Whilst not vital for high rankings, these elements improve the probability that your site will be “crawled” and “indexed” by the search engine “robots” efficiently, as well as providing other business benefits. If the search engine robots can not crawl your site properly, then they can not index the content on your web pages. If they can’t then people making searches will not be able to find your pages in the search engines’ listings, it’s that simple! Finally in this stage, we look at how popular your site is in the search engines by assessing how many other sites link to it, this is known as “Inbound Link Analysis”, and is a key performance driver for rankings and traffic building.
So, from this first step your report that will detail 5 major deliverables:
- Technical conformance of your site, its structural build / coding, and any subsequent problems found
- Keyword / Phrase density report and subsequent analysis of them versus your business
- Current Keywords / Search Phrase ranking reports for the major search engines
- Link Popularity report detailing the sites that are shown to link to your site and what this means to you
- Your website’s current position vs Your competition
SEO Stage 2: Develop the Optimal Solution & Implement Required Changes:
Now that we know what your business and website are all about and how it is performing we can identify the areas that need to be improved in order to allow greater saturation by the search engines. This may entail us making recommendations for technical changes, additional or re-structured content and optimisation, the use of best practices for adding / updating content to your site and the suitability (or "search engine friendliness") of your content management system (CMS) if you have one. This step will identify what needs to be done to increase the propensity for your site to rank well in the major search engines.
SEO Stage 3: Sustain – Monitor, Adjust and Improve:
There is no quick fix to have your site ranking in position 1 of Google search listings on every keyword / phrase relevant to your business. Remember your competitors, large and small, will be competing with you and a strong search engine presence requires critical analysis, not simply the addition of keywords or Meta tags (long gone are those days). After the submission of your site to the search engines we need to work with you to monitor its performance. We check its ranking, link popularity and coverage on a monthly basis, analyse the separate business units of the website that are performing against the competition and those that are not, then implement a plan of action with you to constantly and consistently improve the sites performance and uptake in the search engines.
Is your website doing its job? It’s a Yes or No answer!
Search Engine Optimisation (SEO) should be a key element in your online marketing strategy. If you do not have one then in most circumstances you are loosing business to your competition.
What Now?
Contact Moov2 Bournemouth for a no-obligation consultation of your website to learn how we can help you transform your website from a stagnant business card support accessory into a dynamic business generation and development tool. Call us on Bournemouth 01202 398 380 or email us on info@moov2.com.
For more contact details for our offices in Bournemouth, Dorset see our Contact Page.
