Intel's ''You Choose'' Campaign Software

Intel's "You Choose" market research campaign was aimed at identifying trends within the digital consumer market based on a number of different demographic elements.

The data was captured using promotional staff to approach members of the public on the street and ask them strategically selected market analysis questions which required both qualitative and quantative responses to be captured by the system.

This campaign was carried out in several different European markets requiring the software to be translated from English into French, Dutch, Spanish, German, Swedish and Italian and to report and graphically represent the different datasets captured in a format conducive to analysis in management reports.

Moov2 were instructed by Chelsea based Brand Experience agency Vibrant Integrated Brand Experience Ltd (VIBE).

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