The Cloud, Intel, Samsung and Skype Market Research and Management Reporting Application

Moov2 were instructed to develop bespoke software to support the capture of Market Research data from members of the public in geographically dispersed locations around the UK.

As the promotional staff carried out their research within The Cloud's WiFi hotspots over a period of 6 consecutive weeks, Moov2 developed web based software to monitor and track responses providing real time campaign statistics to campaign management as well as secure on-line tools to create dynamic queries which could be exported to MS Excel and further analysed.

The on-line market research data capture interface was also provided in a design complementing the brands involved in the exercise as they were exposed to the respondents participating in the market research exercise.

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